A new digital campaign from a "super PAC" supporting Hillary Clinton equates fighting hatred with stopping the presidential candidacy of Donald J. Trump. The ad is spending $500,000--quite a large amount for an ad--releasing their first commercial titled "Dante," which portrays Mr. Trump as biased against the disabled.
The ad features a 17-year-old cancer survivor, Dante Latchman, flashing "cancer survivor" tattoo on his forearms. In the ad, he tells his journey about surviving a rare-spinal affliction that was diagnosed when he was 1. He is also shown watching television and seeing Mr. Trump mocking a reporter (Serge Kovaleski of New York Times) who has a condition that limits the functioning of his joints.
"I don't want a president who makes fun of me, I want a president who inspires me," Dante says. "That's not Donald Trump."
The ad also shows a "Stop Hate" graphics which flips to say "Stop Trump," while Dante is seen walking down the sidewalk with his mom, his way of walking noticeably requires a lot of effort.
The second ad titled "THE IMPACT" produced by Priorities USA also attacks Mr. Trump on the same subject, followed by Mrs. Clinton's campaign seized on Mr. Trump's mockery of Mr. Kovaleski.
What makes this ad powerful is the fact that it shows a youthful, telegenic protagonist and narrator, who appears to embody both the difficulties that many people with disabilities must face in their daily lives and the pain that hurtful words can cause.
It is a simple yet vulnerable ad that is way more powerful than classic political attacks because of the sympathy he brings.
Source: The New York Times
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