Roman Burstev is cashing all the attention after being discovered of having an uncanny similarity to Leonardo DiCaprio.
The Russian emergency services officer who made headlines earlier this year for his resemblance to the Revenant actor is capitalizing on his doppleganger status.
Burstev is featured in a new commercial for Pyat Ozer vodka, where he appears to be searching for meaning after realizing that his life is "but a fake." The fake DiCaprio talks on a fake iPhone, drives a fake BMW (with a picture of the real actor on the rearview mirror) and has a fake model girlfriend.
Bustev, who finally found his real identity away from the DiCaprio image, eventually finds solace in leaving his fake life and just grabs his vodka with him as he paddles away on a peaceful lake.
After a Russian organization announced that they had "found Leo in Russian forces" in January, Burstev immediately launched an Instagram account dedicated to documenting the attention he received for his celebrity look-alike status and sharing pictures of himself reenacting some classic DiCaprio moments.
Source: PEOPLEWe found Leo in Russian forces pic.twitter.com/1KDfqPgrUi— English Russia (@EnglishRussia1) January 14, 2016
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