Celebrities around the world often find themselves hiding in the shadows, trying not to make a fuss in their activities to avoid people's attention especially that of the media's.
To aide celebrities with their privacy woes, London-based Saif Siddiqui invented a scarf that makes it impossible to take photos of its wearer.
Called the ISHU Scarf, it is made of a enhanced fabric, with thousands of nano-spherical crystals that reflect light back into a camera, thus rendering all flash photography useless.
The name stands for "privacy" or "silence," and is a play on the words "issue" and "shh."
DMX!!— Saif Siddiqui ISHU (@Saif_SDQ) April 15, 2016
Left pic: without flash.
Right pic: with flash. @IshuScarves https://t.co/r2RmPjltpE pic.twitter.com/8NCtTLTUdB
A 28-year-old entrepreneur, Siddiqui is a former G.D. Goenka Public School student from New Delhi, India, who now runs his booming business travelling between London and Amsterdam.
“The main intention is to make people aware of how important privacy actually is. Everyone has a ‘brand’ online, and with the ISHU scarf, people are back in control of their privacy,” Siddiqui said.
The "paparazzi-proof" device, which also works against video cameras, has taken the entertainment world by storm, with more and more celebrities from Hollywood and football superstars getting spotted wearing the scarf in public.
Known patrons of the product include Cameron Diaz, DMX and Nick and Joe Jonas.
#jeromeboateng x @ishuscarves the first anti paparazzi scarf. pic.twitter.com/uYMvSAMQZl— Saif Siddiqui ISHU (@Saif_SDQ) February 12, 2016
For 289GBP or about 389USD, one can have more peace of mind in their daily lives out in the public.
But it doesn't stop with the scarfs, the ISHU Shop online also has ISHU clothing and ISHU phone cases to be released soon. Sidiqui also hopes to get the product integrated in museums and private jets in the future.
Taking control over privacy. The anti paparazzi scarf against mobile flash. https://t.co/r2RmPjltpE my new venture. pic.twitter.com/V8LEINLUc5— Saif Siddiqui ISHU (@Saif_SDQ) February 13, 2016
Siddiqui aims to bring the concept to India in a few months, and is hopeful that it will catch on in Bollywood as strongly as it has in the rest of the world.
Sources: BuzzFeed | Inquisitr
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