The Philippine Basketball Association (PBA) is now making steps to bring basketball closer to fans.
The league announced its partnership with satellite TV provider Cignal for a 24-hour channel.
Called PBA Rush, the channel is available both in standard definition, on channel 52, and high definition, on channel 129.
"Cignal wanted a way to solidify our relationship with Filipino sports fans," said Cignal TV President Jane Basas. "For Philippine basketball, there is only one brand, the PBA."
"This will make basketball even closer to the Filipino sports fans."
PBA Rush will air games live in simulcast to TV5 but the bonus is it would also air shows featuring some behind-the-scenes look into the league. In addition, PBA Rush also intends to bring back the PBA's greatest games.
"Apart from the existing conference, the vision is to bring back the conferences way back in the 80s and 90s," Basas explained.
Source: PBA
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