Drinking beer is easy. But making it? It is a whole different story.
Brewers spend hours and even days manufacturing your favorite kind of beer. But what if there is a way to create one in a span of minutes? The catch is, you can do it too!
If you’ve ever wanted to try that whole homebrewing thing without all the complicated stuff about “hops” and “fermenting,” you’re in luck. Carbonated drinks company SodaStream released a breakthrough: an instant beer machine that can create beer.
SodaStream has come out with a special beer concentrate formula called “Blondie,” which will fit into their home soda-machine systems and let people make a glass of 4.5 percent ABV beer with what they say has a “smooth authentic taste and a hop-filled aroma.” According to a company statement, one liter of Blondie yields three liters of cold brewski.
“We are excited to launch a brand dedicated to serving the global growing trend of home crafted beer,” Chief Executive Officer of SodaStream Daniel Birnbaum said. “Our core carbonation technology and distribution infrastructure provide a great platform for us to extend our business into this emerging category, and we choose to do so with a dedicated beer brand.”
But instant beer has a somewhat cheap sound to it, so to get the market’s reaction to Beer Bar before an expensive worldwide launch, SodaStream is first testing it in Germany and Switzerland. It is expected to roll out in other markets later this year and in early 2017.
Source: Munchies
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